Fabrizio Pezzoli
Digital Communication Consultant | Photographer | Web Designer | Digital Marketing Specialist
📍 Based in Genoa and Milan, Italy
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🌐 www.fabriziopezzoli.com | www.visualproject.it
🔗 LinkedIn Profile
Professional Summary
With over two decades of experience in photography, web design, and digital marketing, I specialize in enhancing online presence for SMEs, professionals, and agencies. My expertise spans from creating responsive websites to executing targeted digital marketing campaigns, all aimed at driving business growth and visibility.
Core Competencies
- Photography & Visual Content
- Industrial, product, architectural, and event photography
- Certified Google Street View and Airbnb Plus photographer
- 360° virtual tours using Matterport® technology
- Advanced photo editing with Adobe Lightroom and Photoshop
- Web Design & Development
- Responsive website design with CMS platforms like WordPress and Shopify
- Custom web applications using Genesis and Bootstrap frameworks
- SEO optimization and user experience (UX) design
- Digital Marketing & Strategy
- Local SEO and Google My Business optimization
- Social media marketing on platforms like Facebook, Instagram, LinkedIn, and TikTok
- Online advertising campaigns using Meta Ads and Google Ads
- Consultancy for OTA platforms including Booking, Airbnb, and Expedia
- IT Consulting & Training
- Corporate training in digital tools and cybersecurity
- IT infrastructure setup and maintenance for Windows and macOS
- Cloud services management and data protection strategies
Sector-Specific Expertise
- Tourism & Hospitality
- Developed and optimized websites for hotels and B&Bs, integrating OTA platforms like Booking.com, Airbnb, and Expedia.
- Created immersive 360° virtual tours using Matterport® technology, enhancing online presence for clients on platforms such as Matrimonio.com.
- Provided strategic consulting to improve visibility and bookings through digital marketing campaigns and SEO optimization.
- Automotive
- Collaborated with automotive platforms like AutoScout24, DealerK, and Motork to enhance dealer visibility and lead generation.
- Designed and implemented targeted web marketing strategies, including SEO and SEM campaigns, to increase online traffic and conversions.
- Produced high-quality visual content, including photography and virtual tours, to showcase vehicles effectively online.
- Medical & Healthcare
- Developed and managed websites for medical professionals and clinics, ensuring compliance with healthcare regulations and patient confidentiality.
- Integrated platforms such as Dottori.it, Doclib, and Vettore Medical to streamline appointment scheduling and patient communication.
- Executed digital marketing strategies to enhance online reputation and patient engagement through content marketing and social media management.XING
Professional Experience
Founder & Director
Visual Project, Genoa
2001 – Present
- Lead a multidisciplinary team providing photography, web design, and digital marketing services.
- Develop and implement comprehensive digital strategies for clients across various industries.
Art Director & Web Consultant
Gebox
2008 – 2022
- Oversaw creative direction and web development projects.
- Provided consultancy in Google services and web marketing.
Photographer & Sales Director
Pillola Pictures, Genoa
2001 – 2007
- Managed photography services and quality control for print and development processes.
- Directed sales strategies and client relations.
Education
Diploma in Industrial Design (Architecture)
University of Genoa, Faculty of Architecture
1995 – 1999
- Specialization in Graphic and Visual Communication.
- Graduated with a score of 100/100.
Certifications
- Adobe Certified Sales Professional – Adobe Creative Suite 6
- Google Trusted Photographer (2014)
- Airbnb Plus Photographer (2018)
- Best Houzz Awards (2017, 2019, 2022)
Technical Skills
- Design & Editing Tools: Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign)
- Web Technologies: HTML5, CSS3, PHP, MySQL, JavaScript, jQuery
- CMS Platforms: WordPress, Joomla, PrestaShop, Magento, Shopify, Wix
- Digital Marketing Tools: Google Analytics, Google Ads, Meta Business Suite, Mailchimp
- IT Systems: Windows and macOS environments, network configuration, cloud services
Languages
- Italian: Native
- My English level is basic
Contact
For collaborations, consultations, or to view my portfolio, please visit www.fabriziopezzoli.com or reach out via email at .
