Fotografo Consulente Digitale | Web Designer | Esperto Marketing – Genova e Milano
📍 Based in Genoa and Milan, Italy
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🌐 www.fabriziopezzoli.com | www.visualproject.it
🔗 LinkedIn Profile
Professional Summary
Con oltre vent’anni di esperienza come fotografo, web designer e consulente digitale a Genova, mi specializzo nel migliorare la presenza online di PMI, professionisti e agenzie. La mia esperienza spazia dalla creazione di siti web responsive all’esecuzione di campagne di marketing digitale mirate, con l’obiettivo di favorire la crescita del business e aumentare la visibilità online.
Core Competencies
- Photography & Visual Content
- Industrial, product, architectural, and event photography
- Certified Google Street View and Airbnb Plus photographer
- 360° virtual tours using Matterport® technology
- Advanced photo editing with Adobe Lightroom and Photoshop
- Web Design & Development
- Responsive website design with CMS platforms like WordPress and Shopify
- Custom web applications using Genesis and Bootstrap frameworks
- SEO optimization and user experience (UX) design
- Digital Marketing & Strategy
- Local SEO and Google My Business optimization
- Social media marketing on platforms like Facebook, Instagram, LinkedIn, and TikTok
- Online advertising campaigns using Meta Ads and Google Ads
- Consultancy for OTA platforms including Booking, Airbnb, and Expedia
- IT Consulting & Training
- Corporate training in digital tools and cybersecurity
- IT infrastructure setup and maintenance for Windows and macOS
- Cloud services management and data protection strategies
Sector-Specific Expertise
- Tourism & Hospitality
- Developed and optimized websites for hotels and B&Bs, integrating OTA platforms like Booking.com, Airbnb, and Expedia.
- Created immersive 360° virtual tours using Matterport® technology, enhancing online presence for clients on platforms such as Matrimonio.com.
- Provided strategic consulting to improve visibility and bookings through digital marketing campaigns and SEO optimization.
- Automotive
- Collaborated with automotive platforms like AutoScout24, DealerK, and Motork to enhance dealer visibility and lead generation.
- Designed and implemented targeted web marketing strategies, including SEO and SEM campaigns, to increase online traffic and conversions.
- Produced high-quality visual content, including photography and virtual tours, to showcase vehicles effectively online.
- Medical & Healthcare
- Developed and managed websites for medical professionals and clinics, ensuring compliance with healthcare regulations and patient confidentiality.
- Integrated platforms such as Dottori.it, Doclib, and Vettore Medical to streamline appointment scheduling and patient communication.
- Executed digital marketing strategies to enhance online reputation and patient engagement through content marketing and social media management.XING
Professional Experience
Founder & Director
Visual Project, Genoa
2001 – Present
- Lead a multidisciplinary team providing photography, web design, and digital marketing services.
- Develop and implement comprehensive digital strategies for clients across various industries.
Art Director & Web Consultant
Gebox
2008 – 2022
- Oversaw creative direction and web development projects.
- Provided consultancy in Google services and web marketing.
Photographer & Sales Director
Pillola Pictures, Genoa
2001 – 2007
- Managed photography services and quality control for print and development processes.
- Directed sales strategies and client relations.
Education
Diploma in Industrial Design (Architecture)
University of Genoa, Faculty of Architecture
1995 – 1999
- Specialization in Graphic and Visual Communication.
- Graduated with a score of 100/100.
Certifications
- Adobe Certified Sales Professional – Adobe Creative Suite 6
- Google Trusted Photographer (2014)
- Airbnb Plus Photographer (2018)
- Best Houzz Awards (2017, 2019, 2022)
Technical Skills
- Design & Editing Tools: Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign)
- Web Technologies: HTML5, CSS3, PHP, MySQL, JavaScript, jQuery
- CMS Platforms: WordPress, Joomla, PrestaShop, Magento, Shopify, Wix
- Digital Marketing Tools: Google Analytics, Google Ads, Meta Business Suite, Mailchimp
- IT Systems: Windows and macOS environments, network configuration, cloud services
Languages
- Italian: Native
- My English level is basic
Contact
For collaborations, consultations, or to view my portfolio, please visit www.fabriziopezzoli.com or reach out via email at .
